Exterminate the Clinches of Bounce Rate by Embracing Our Content Development Services

Have you heard of the term “bounce rate”? Yes! That very phenomenon which gradually leads a website to its ultimate doom. So, what is bounce rate? Why does it happen? And how to get rid of it? 

Wait! Wait! Let’s answer each of them one by one. 

Bounce Rate as the name suggests is the number of people leaving your site post clicking. Still not clear? Look here…

A person enters your website – stays for a couple of seconds – leaves site. This phenomenon defines bounce rate precisely. 

In a nutshell, your sites visibility and popularity is not defined by the number of web scrollers clicking your site but by the number of people staying on your site for a considerable period of time. 

This is where the efficacies of a content development company come in. Professionals adopt strategies which prevents bounce rate and allows a site to garner to maximum visibility for its contents. 

However, if you want to eliminate bounce rate, then you will have to understand the core reason behind it. Let’s take a look – 

POOR QUALITY content plays the primary antagonist when talking of bounce rate. By poor quality content, one means uninformative texts which do not add any value to the readers. 

Note: Bounce Rate is not caused by Google, but by your visitors. So, it demands keeping all SEO strategies on one side and focusing on retrieving high quality content for your online venture.

So, before your site gets crippled by the negativeness of bounce rate, it is preferable to invest the responsibility of developing contents in the hands of professional content writing services in Kolkata.

Now, you may ask, what difference will a professional service be able to make? In that case, read the following section. 

Able content developers like us at Das Writing Services approach content development keeping in mind certain conditions. 

1.      Rich quality content:

If you are thinking of pushing content in your website just for the purpose of SEO, then you are wrong. While keyword stuffed content may find its way to the top rankings, a hefty bounce rate is sure to take a toll sooner or later.

This is why content writers in Kolkata like us adopt a subjective approach by shifting our focus to quality content development strategies. 

2.      A proper snippet:

Have you seen those rectangular boxes that come up when a particular definition is searched for? These are known as snippets. In a nutshell, a piece of text qualifies as a snippet if it answers a question directly. 

For instance, you may search for, “What is bounce rate?” 

The definition appearing in a rectangular box is the snippet which answers this question.  The biggest perk of snippets is that it has the capability to bring your website to Goole’s top search results without even ranking in the first page. 

As a result, your site will get more clicks and your ranking will eventually rise gradually. 

 

3.      Optimized images:

Blogs demand images! Professional content writing companies in Kolkata always focus on incorporating images in their blogs as they serve to be the best garnishing elements. 

However, what makes their service different from amateurs is the use of optimized images. Optimization refers to the use of sizable images that enhances website speed and reduces bounce rate considerably. 

4.      Providing visual satisfaction:

All the rest secured, everything comes down to an efficient formatting. By formatting one refers to proportionate distribution of contents along with making the heading and subheadings bold. 

Able content development agencies in Kolkata ensure that texts delivered from their end are precisely formatted as per user requirements. This in turn enhances user readability and keeps a site in the first page of Google.

In addition to the above points, one must also consider human psychology as an important factor before tackling bounce rate.

Statistics state that web scrollers do not wait more than 4 seconds for a site to load. Departing visitors in turn increases bounce rate which de-ranks a site drastically. This is why professional content developers tend to use infographics in place of images so as to give their client websites the maximum rank boost. 

Thus, summing up, you can say that avoiding bounce rate stands as the primary job to prevent a website from de-ranking. If your website is facing similar jeopardies, you can contact us at Das Writing Services and witness your website escalate in Google rankings. 

Company Name – Das Writing Services 

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