Copywriting means, writing for promoting or advertising a brand. Therefore, writing copy is aimed at generating sales. In other words, copywriting is mostly a marketing strategy, and this is what makes it different from content writing.
Meaning, while content writing is aimed at creating awareness for a brand,
copywriting focuses on selling. Therefore, copywriting has a psychological
approach. That is, copywriting bases itself on influencing prospects to buy specific products, or sign up for a newsletter,
etc.
Nevertheless, copywriting has its heart set
on keeping a brand, or a product in the eyes of the public. For a copy to be valid, it has to rank high when an individual makes a search. Thus, one of the foremost copywriting
tips is to write SEO friendly content.
How
does one produce an SEO friendly copy?
First, one must understand what SEO stands for. SEO or Search Engine Optimisation is a
process that aims at increasing a site’s visibility during searches. To write a
copy that is SEO friendly, writers must focus on two crucial things:
- Content quality.
- Reader-friendly
presentation of the content.
There are few other copywriting tips that people might refer to while writing their
copies.
1. Using the right keywords
Keywords are
searched queries. Meaning, keywords are the basis of the content on the
internet. Thus, proper copywriting means
correct and optimum use of keywords.
Copywriters can start with keyword research
to target the apt keywords while writing. Proper keyword usage can give copies
better search engine ranking and hence
higher online visibility.
What
other points must copywriters keep in mind while using keywords?
Writers can follow some keyword-oriented copywriting tips:
i. Using Latent Semantic Indexing (LSI)
Keywords:
LSI keywords are synonyms or words that
help search engines understand a search query better. In a way, such keywords
streamline a search. For example, one might mean to search for content writing
companies. So, while ‘content writing’ might be the main keyword, ‘content writing agency’ is a more
appropriate search query.
These are keywords that occur in
association with the main keyword.
Consequently, proper usage of these keywords gets copies ranked during a
search.
ii. Avoiding stuffing of keywords
Just because using keywords helps a copy
get a rank, doesn’t mean that it solely affects content visibility.
Indiscriminate usage of keywords turns out a huge negative. Google penalises websites
that stuff keywords.
Furthermore, the readability of content also
goes down, since, readers don’t understand the inappropriately
written content.
2. Including effective Call-To-Action
Interactive, engaging copies have higher
conversion rates for generating sales. People love to read what entices them.
Hence, including calls-to-action (CTA) becomes vital for a copy to become
interactive. CTAs tell readers what to do, or, it urges them to take an action.
Copywriting without including CTAs is an
incomplete exercise. After all, marketing strategies must aim at expanding a
customer base by persuading them to take action. And CTAs can finally determine
if prospects shall convert to customers.
3. Proper proofreading
Properly curated copies must always be
proofread. This is a crucial step that increases readability of a copy. Any
copy that has even one spelling or grammatical error is a huge turnoff for
readers.
Successful SEO content writing strategies
have a long way to go. In cases, where brands might be unsure, they might as
well opt for a copywriting agency to
write their copies.
