Get your Copy to Rank Higher on Search Results

Copywriting means, writing for promoting or advertising a brand. Therefore, writing copy is aimed at generating sales. In other words, copywriting is mostly a marketing strategy, and this is what makes it different from content writing.

Meaning, while content writing is aimed at creating awareness for a brand, copywriting focuses on selling. Therefore, copywriting has a psychological approach. That is, copywriting bases itself on influencing prospects to buy specific products, or sign up for a newsletter, etc.

Nevertheless, copywriting has its heart set on keeping a brand, or a product in the eyes of the public. For a copy to be valid, it has to rank high when an individual makes a search. Thus, one of the foremost copywriting tips is to write SEO friendly content.

How does one produce an SEO friendly copy?

First, one must understand what SEO stands for. SEO or Search Engine Optimisation is a process that aims at increasing a site’s visibility during searches. To write a copy that is SEO friendly, writers must focus on two crucial things:

•       Content quality.
•       Reader-friendly presentation of the content.

There are few other copywriting tips that people might refer to while writing their copies.

     1. Using the right keywords

Keywords are searched queries. Meaning, keywords are the basis of the content on the internet. Thus, proper copywriting means correct and optimum use of keywords.

Copywriters can start with keyword research to target the apt keywords while writing. Proper keyword usage can give copies better search engine ranking and hence higher online visibility.

What other points must copywriters keep in mind while using keywords?

Writers can follow some keyword-oriented copywriting tips:

                      i.  Using Latent Semantic Indexing (LSI) Keywords:

LSI keywords are synonyms or words that help search engines understand a search query better. In a way, such keywords streamline a search. For example, one might mean to search for content writing companies. So, while ‘content writing’ might be the main keyword, ‘content writing agency’ is a more appropriate search query.

These are keywords that occur in association with the main keyword. Consequently, proper usage of these keywords gets copies ranked during a search.

                      ii.  Avoiding stuffing of keywords

Just because using keywords helps a copy get a rank, doesn’t mean that it solely affects content visibility. Indiscriminate usage of keywords turns out a huge negative. Google penalises websites that stuff keywords.

Furthermore, the readability of content also goes down, since, readers don’t understand the inappropriately written content.

     2.  Including effective Call-To-Action

Interactive, engaging copies have higher conversion rates for generating sales. People love to read what entices them. Hence, including calls-to-action (CTA) becomes vital for a copy to become interactive. CTAs tell readers what to do, or, it urges them to take an action.

Copywriting without including CTAs is an incomplete exercise. After all, marketing strategies must aim at expanding a customer base by persuading them to take action. And CTAs can finally determine if prospects shall convert to customers.

     3.  Proper proofreading

Properly curated copies must always be proofread. This is a crucial step that increases readability of a copy. Any copy that has even one spelling or grammatical error is a huge turnoff for readers.

Successful SEO content writing strategies have a long way to go. In cases, where brands might be unsure, they might as well opt for a copywriting agency to write their copies.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              

 

Content Writing Services in Delhi: Check 4 Things before you Opt for a Company

The common most reason for businesses to hire a content writing company in Delhi is to generate massive traffic on their site. The increased traffic can work in multiple ways as mentioned below

•       Help in lead generation and conversion.
•      Improve SEO implementation.
•      Improve business reach in the digital realm and otherwise.

Further, these can be achieved with quality content on your website or by writing quality guest posts for creating backlinks. Whatsoever the reason may be, you need to acquire quality content writing services in Delhi to have beneficial results. In this regard, choosing a company which offers such services is a necessity.

Check These 4 Things before Hiring a Company

•      1.   Types of services

Every company needs different types of services for various purposes. For instance, they need website content to be displayed on their site, guest post content for creating backlinks, and social media content, etc. Therefore, choosing a content writing agency in Delhi that offers several types of content is a preferable choice.

That’s because you don’t have to approach multiple places for distinct content requirements. Having a single place that can meet all their demands will serve the purpose.

•      2.   Process

Knowing the process of content development is a crucial determining factor to choose a suitable content writing company in India. The process and the strategy a company adopts illustrate the success and quality of the content. A well-researched content is likely to have better information and can be a suitable piece of content for your website.

Moreover, you will be able to understand their ability and eagerness to comprehend client requirements and develop content accordingly. This makes choosing a suitable company out of the pool of available options easier.

•       3.  Punctuality and goodwill

Check the punctuality maintained by the content writing company in Delhi in delivering the projects. Connecting with an organization that fails to deliver projects within the mentioned deadline will hinder your job. Hence, it is essential to choose organizations that maintain a positive and timely delivery record.

Further, the company accreditations, recognition in the market, and goodwill are up for consideration before making the final decision.

•       4.  SEO optimization

     

SEO practices can bring better results if keywords are adequately implemented and the content is developed in adherence to search engine updates. Therefore, SEO friendly content nowadays has a huge demand in the industry.

As per the trends, several companies have included voice search optimized content in their range of services. This is because of the rising voice search queries made using virtual assistants and smart speakers. Moreover, reports say the voice search queries made on the search engine can become 50% of the total search by the end of 2020.

Hence, choosing a content writing company in Delhi that adhere to these policies can bring optimized and better results. Make sure to select the firm accordingly.

Businesses that need copywriting services for their business can make use of these pointers and choose a firm that can cater to all their needs.

Essential SEO ranking factors that can raise higher your website level in SERP

Proper SEO is an invincible factor that can affect the future of a site in various search engines. To make any particular site noticed in the results page, one has to properly include certain SEO factors that can significantly improve the ranking of a website. However, the requirement of SEO keeps on improvising for better search quality, and it is the lookout of professional content writers to keep up with the advancement. 

Google rankings take into consideration various factors that incrementally help a site acquire more traffic and sales. These factors are susceptible to change to optimise the search outcomes. On such scenarios, SEO plays an undeniable role, without which users won’t be able to discover the site behind which you have put in a lot of effort. Given below are few SEO ranking factors that are imperative to frame a saleable content.

SEO ranking factors important for higher SERP ranking

SEO or Search Engine Optimisation is the process of retrieving the most relevant sites that adequately answers to the queries placed by a user. Appropriate implementation of SEO factors upgrade the quality of a web page and create a credible impression in front of Google. Essential SEO ranking factors are:

1. Page loading speed – Page loading speed is a direct ranking factor in SEO and can influence the ranking of a site in the search engine page. A user finds waiting for a website to load tiresome and prefers clicking the back button for a page that is swifter. With the increasing number of back clicks, there will be a striking rise of bounce rates in your site, which can negatively impact your page ranking.
2. Inbound and outbound links – The whole function of creating a webpage is based on establishing links dedicated to promoting a website. There are two types of links that are used to create a website authority. Both the presence of inbound and outbound links in authoritative domains helps in garnering votes that are required to improve Google search page ranking.
3. Secure domain and authorised URL – one of the most critical factors in SEO that has also secured its position in the latest content marketing trends 2020 is to build secure website domain. For blocking unauthorised access and also for gaining users credibility it is a prerequisite to create “secure Http”. HTTPS has the potential to rank your website among the good books of Google and therefore can improve your page rank

Another most significant factor for securing advanced SEO in 2020 is effective networking and building social connections. With impactful social communications, you can get your content or web page shared on several platforms that will automatically invite views and traffic. Although Google does not consider social media shares as one of the SEO ranking factors, it still is relevant for inviting views and leads.