Friday, 11 December 2020

Get your Copy to Rank Higher on Search Results

Copywriting means, writing for promoting or advertising a brand. Therefore, writing copy is aimed at generating sales. In other words, copywriting is mostly a marketing strategy, and this is what makes it different from content writing.

Meaning, while content writing is aimed at creating awareness for a brand, copywriting focuses on selling. Therefore, copywriting has a psychological approach. That is, copywriting bases itself on influencing prospects to buy specific products, or sign up for a newsletter, etc.

Nevertheless, copywriting has its heart set on keeping a brand, or a product in the eyes of the public. For a copy to be valid, it has to rank high when an individual makes a search. Thus, one of the foremost copywriting tips is to write SEO friendly content.

How does one produce an SEO friendly copy?

First, one must understand what SEO stands for. SEO or Search Engine Optimisation is a process that aims at increasing a site’s visibility during searches. To write a copy that is SEO friendly, writers must focus on two crucial things:

  •       Content quality.
  •       Reader-friendly presentation of the content.

There are few other copywriting tips that people might refer to while writing their copies.



     1. Using the right keywords

Keywords are searched queries. Meaning, keywords are the basis of the content on the internet. Thus, proper copywriting means correct and optimum use of keywords.

Copywriters can start with keyword research to target the apt keywords while writing. Proper keyword usage can give copies better search engine ranking and hence higher online visibility.

What other points must copywriters keep in mind while using keywords?

Writers can follow some keyword-oriented copywriting tips:

                      i.  Using Latent Semantic Indexing (LSI) Keywords:

LSI keywords are synonyms or words that help search engines understand a search query better. In a way, such keywords streamline a search. For example, one might mean to search for content writing companies. So, while ‘content writing’ might be the main keyword, ‘content writing agency’ is a more appropriate search query.

These are keywords that occur in association with the main keyword. Consequently, proper usage of these keywords gets copies ranked during a search.

                      ii.  Avoiding stuffing of keywords

Just because using keywords helps a copy get a rank, doesn’t mean that it solely affects content visibility. Indiscriminate usage of keywords turns out a huge negative. Google penalises websites that stuff keywords.

Furthermore, the readability of content also goes down, since, readers don’t understand the inappropriately written content.

     2.  Including effective Call-To-Action

Interactive, engaging copies have higher conversion rates for generating sales. People love to read what entices them. Hence, including calls-to-action (CTA) becomes vital for a copy to become interactive. CTAs tell readers what to do, or, it urges them to take an action.

Copywriting without including CTAs is an incomplete exercise. After all, marketing strategies must aim at expanding a customer base by persuading them to take action. And CTAs can finally determine if prospects shall convert to customers.

     3.  Proper proofreading

Properly curated copies must always be proofread. This is a crucial step that increases readability of a copy. Any copy that has even one spelling or grammatical error is a huge turnoff for readers.

Successful SEO content writing strategies have a long way to go. In cases, where brands might be unsure, they might as well opt for a copywriting agency to write their copies.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              

 

Friday, 17 April 2020

Content Writing Services in Delhi: Check 4 Things before you Opt for a Company


The common most reason for businesses to hire a content writing company in Delhi is to generate massive traffic on their site. The increased traffic can work in multiple ways as mentioned below
  •       Help in lead generation and conversion.
  •      Improve SEO implementation.
  •      Improve business reach in the digital realm and otherwise.

Further, these can be achieved with quality content on your website or by writing quality guest posts for creating backlinks. Whatsoever the reason may be, you need to acquire quality content writing services in Delhi to have beneficial results. In this regard, choosing a company which offers such services is a necessity.

Check These 4 Things before Hiring a Company



  •      1.   Types of services


Every company needs different types of services for various purposes. For instance, they need website content to be displayed on their site, guest post content for creating backlinks, and social media content, etc. Therefore, choosing a content writing agency in Delhi that offers several types of content is a preferable choice.

That’s because you don’t have to approach multiple places for distinct content requirements. Having a single place that can meet all their demands will serve the purpose.

  •      2.   Process


Knowing the process of content development is a crucial determining factor to choose a suitable content writing company in India. The process and the strategy a company adopts illustrate the success and quality of the content. A well-researched content is likely to have better information and can be a suitable piece of content for your website.

Moreover, you will be able to understand their ability and eagerness to comprehend client requirements and develop content accordingly. This makes choosing a suitable company out of the pool of available options easier.

  •       3.  Punctuality and goodwill


Check the punctuality maintained by the content writing company in Delhi in delivering the projects. Connecting with an organization that fails to deliver projects within the mentioned deadline will hinder your job. Hence, it is essential to choose organizations that maintain a positive and timely delivery record.

Further, the company accreditations, recognition in the market, and goodwill are up for consideration before making the final decision.

  •       4.  SEO optimization

     
SEO practices can bring better results if keywords are adequately implemented and the content is developed in adherence to search engine updates. Therefore, SEO friendly content nowadays has a huge demand in the industry.

As per the trends, several companies have included voice search optimized content in their range of services. This is because of the rising voice search queries made using virtual assistants and smart speakers. Moreover, reports say the voice search queries made on the search engine can become 50% of the total search by the end of 2020.

Hence, choosing a content writing company in Delhi that adhere to these policies can bring optimized and better results. Make sure to select the firm accordingly.

Businesses that need copywriting services for their business can make use of these pointers and choose a firm that can cater to all their needs.


Sunday, 9 February 2020

Essential SEO ranking factors that can raise higher your website level in SERP


Proper SEO is an invincible factor that can affect the future of a site in various search engines. To make any particular site noticed in the results page, one has to properly include certain SEO factors that can significantly improve the ranking of a website. However, the requirement of SEO keeps on improvising for better search quality, and it is the lookout of professional content writers to keep up with the advancement. 
Google rankings take into consideration various factors that incrementally help a site acquire more traffic and sales. These factors are susceptible to change to optimise the search outcomes. On such scenarios, SEO plays an undeniable role, without which users won’t be able to discover the site behind which you have put in a lot of effort. Given below are few SEO ranking factors that are imperative to frame a saleable content.
SEO ranking factors important for higher SERP ranking


SEO or Search Engine Optimisation is the process of retrieving the most relevant sites that adequately answers to the queries placed by a user. Appropriate implementation of SEO factors upgrade the quality of a web page and create a credible impression in front of Google. Essential SEO ranking factors are:
  1. Page loading speed – Page loading speed is a direct ranking factor in SEO and can influence the ranking of a site in the search engine page. A user finds waiting for a website to load tiresome and prefers clicking the back button for a page that is swifter. With the increasing number of back clicks, there will be a striking rise of bounce rates in your site, which can negatively impact your page ranking.
  2. Inbound and outbound links – The whole function of creating a webpage is based on establishing links dedicated to promoting a website. There are two types of links that are used to create a website authority. Both the presence of inbound and outbound links in authoritative domains helps in garnering votes that are required to improve Google search page ranking.
  3. Secure domain and authorised URL – one of the most critical factors in SEO that has also secured its position in the latest content marketing trends 2020 is to build secure website domain. For blocking unauthorised access and also for gaining users credibility it is a prerequisite to create “secure Http”. HTTPS has the potential to rank your website among the good books of Google and therefore can improve your page rank
Another most significant factor for securing advanced SEO in 2020 is effective networking and building social connections. With impactful social communications, you can get your content or web page shared on several platforms that will automatically invite views and traffic. Although Google does not consider social media shares as one of the SEO ranking factors, it still is relevant for inviting views and leads. 

Thursday, 23 November 2017

Exterminate the Clinches of Bounce Rate by Embracing Our Content Development Services



Have you heard of the term “bounce rate”? Yes! That very phenomenon which gradually leads a website to its ultimate doom. So, what is bounce rate? Why does it happen? And how to get rid of it? 

Wait! Wait! Let’s answer each of them one by one. 

Bounce Rate as the name suggests is the number of people leaving your site post clicking. Still not clear? Look here…


A person enters your website – stays for a couple of seconds – leaves site. This phenomenon defines bounce rate precisely. 

In a nutshell, your sites visibility and popularity is not defined by the number of web scrollers clicking your site but by the number of people staying on your site for a considerable period of time. 

This is where the efficacies of a content development company come in. Professionals adopt strategies which prevents bounce rate and allows a site to garner to maximum visibility for its contents. 

However, if you want to eliminate bounce rate, then you will have to understand the core reason behind it. Let’s take a look – 

POOR QUALITY content plays the primary antagonist when talking of bounce rate. By poor quality content, one means uninformative texts which do not add any value to the readers. 

Note: Bounce Rate is not caused by Google, but by your visitors. So, it demands keeping all SEO strategies on one side and focusing on retrieving high quality content for your online venture.

So, before your site gets crippled by the negativeness of bounce rate, it is preferable to invest the responsibility of developing contents in the hands of professional content writing services in Kolkata.

Now, you may ask, what difference will a professional service be able to make? In that case, read the following section. 

Able content developers like us at Das Writing Services approach content development keeping in mind certain conditions. 


1.      Rich quality content:

If you are thinking of pushing content in your website just for the purpose of SEO, then you are wrong. While keyword stuffed content may find its way to the top rankings, a hefty bounce rate is sure to take a toll sooner or later.

This is why content writers in Kolkata like us adopt a subjective approach by shifting our focus to quality content development strategies. 

2.      A proper snippet:

Have you seen those rectangular boxes that come up when a particular definition is searched for? These are known as snippets. In a nutshell, a piece of text qualifies as a snippet if it answers a question directly. 

For instance, you may search for, “What is bounce rate?” 

The definition appearing in a rectangular box is the snippet which answers this question.  The biggest perk of snippets is that it has the capability to bring your website to Goole’s top search results without even ranking in the first page. 

As a result, your site will get more clicks and your ranking will eventually rise gradually. 
 
3.      Optimized images:

Blogs demand images! Professional content writing companies in Kolkata always focus on incorporating images in their blogs as they serve to be the best garnishing elements. 

However, what makes their service different from amateurs is the use of optimized images. Optimization refers to the use of sizable images that enhances website speed and reduces bounce rate considerably. 



4.      Providing visual satisfaction:

All the rest secured, everything comes down to an efficient formatting. By formatting one refers to proportionate distribution of contents along with making the heading and subheadings bold. 

Able content development agencies in Kolkata ensure that texts delivered from their end are precisely formatted as per user requirements. This in turn enhances user readability and keeps a site in the first page of Google.

In addition to the above points, one must also consider human psychology as an important factor before tackling bounce rate.

Statistics state that web scrollers do not wait more than 4 seconds for a site to load. Departing visitors in turn increases bounce rate which de-ranks a site drastically. This is why professional content developers tend to use infographics in place of images so as to give their client websites the maximum rank boost. 

Thus, summing up, you can say that avoiding bounce rate stands as the primary job to prevent a website from de-ranking. If your website is facing similar jeopardies, you can contact us at Das Writing Services and witness your website escalate in Google rankings. 

Company Name – Das Writing Services 

URL to type: http://daswritingservices.com/

Mail us here: admin@daswritingservices.com

Give us a call now!
033 40041348; +(91) 9433822497

Contact –  (Mon to Sat): 09.00 AM to 05.30 PM

For free sample send a request here – http://www.daswritingservices.com/sample-request

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BG-8, Sector-II, Salt Lake City
Near Baishaki Bus stop
Kolkata-700091

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