Proper SEO is an invincible
factor that can affect the future of a site in various search engines. To make
any particular site noticed in the results page, one has to properly include
certain SEO factors that can significantly improve the ranking of a website.
However, the requirement of SEO keeps on improvising for better search quality,
and it is the lookout of professional content writers to keep
up with the advancement.
Google rankings take into
consideration various factors that incrementally help a site acquire more
traffic and sales. These factors are susceptible to change to optimise the
search outcomes. On such scenarios, SEO plays an undeniable role, without which
users won’t be able to discover the site behind which you have put in a lot of
effort. Given below are few SEO ranking factors that are
imperative to frame a saleable content.
SEO ranking factors
important for higher SERP ranking
SEO or Search Engine
Optimisation is the process of retrieving the most relevant sites that adequately
answers to the queries placed by a user. Appropriate implementation of SEO
factors upgrade the quality of a web page and create a credible impression in
front of Google. Essential SEO ranking factors are:
- Page loading speed – Page loading speed is a direct ranking
factor in SEO and can influence the ranking of a site in the search engine page. A user finds waiting for a website to load tiresome and prefers clicking the back button for a page that is swifter. With the increasing
number of back clicks, there will be a striking rise of bounce rates in
your site, which can negatively impact your page ranking.
- Inbound and outbound links – The whole function of creating a webpage
is based on establishing links dedicated to promoting a website. There are two types of links that are used to create a website authority. Both the
presence of inbound and outbound links in authoritative domains helps in
garnering votes that are required to improve Google search page ranking.
- Secure domain and authorised URL – one of the most critical factors in SEO
that has also secured its position in the latest content marketing trends 2020 is to build secure website domain. For blocking unauthorised access and also for gaining users credibility it is a prerequisite to create “secure Http”. HTTPS has
the potential to rank your website among the good books of Google and
therefore can improve your page rank
Another most significant factor for securing advanced SEO in 2020 is
effective networking and building social connections. With impactful social
communications, you can get your content or web page shared on several
platforms that will automatically invite views and traffic. Although Google
does not consider social media shares as one of the SEO ranking
factors, it still is relevant for inviting views and leads.
